Programme Overview 

Service industries is one of the contributor of global economy landscape. This program aims to leverage digital transformation to enhance customer experiences, drive loyalty, and optimize service delivery. Focusing on the latest trends in digital tools, data analytics, and customer-centric strategies, the program equips participants to navigate the evolving landscape of service marketing.

Who Should Attend 

This program is ideal for executives looking to lead in highly competitive, service-oriented sectors (i.e. healthcare, tourism, telecommunications, finance & banking, IT), adapting to both current digital advances and changing customer expectations. Not only for service industries, executive from non-traditional service industries (i.e. energy, MRO, mining) could be benefit with the application of the concept, especially on how to integrate product into service offerings.

Learning Objectives 

• Identify new digital tools and strategies to enhance service delivery and customer engagement. Utilize data and analytics to inform and personalize customer interactions.
• Develop skills in managing digital customer experiences and improving service agility.
• Foster customer loyalty through innovation and responsiveness in digital service environments

Subtopics 

• Consumer behavior in service
• Managing seamless customer experience
• Service analytics Customer Relationship
• Management Digital transformation in service
• Building Service Ecosystem AI and Tech-enabled
• Service Loyalty Program and Retention Strategies