Market Research & Analytics Specialist
Market Research & Analytics Specialist
Programme Overview
*Inhouse/offline/custom training is available by request.
This program is designed on how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, performing specialized research, and deliver recommendations from the research.
The program also exposes participants to digital and unconventional methods of research such as neuromarketing technique, big data analysis, with a sharp highlight about making sense and insights from data become useful information for business.
- Marketing executive, R & D professional, Product Development professionals
- Use analytical tools to effectively manage, analyze, and evaluate data
- Gain experience in all stages of the market research process, including data collection, data analysis and reporting processes
- Interpret digital and social media data to gain insight to an organization and its audiences
- Market research process in business decision making
- Data source and data collection process
- Modern market research methodologies (i.e. online surveys, mystery shopping, experimental design, social media & big data analytics, qualitative & ethnographic techniques, etc)
- Data analysis and analytics
- Data storytelling
- Issues and Ethics on market research
